About us
What we stand for
At Wiggle Waggle Woof Dog Products and Golden Stirrup Horse Products, we believe that every pet—and their owner—deserves the best care, without compromise. With over 30 years of expertise in the pet care industry, we have dedicated ourselves to crafting high-quality, natural shampoos that prioritize effectiveness while remaining gentle on skin.
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Transparency is at the heart of everything we do. We are fully compliant with all pet industry regulations, ensuring that every ingredient we use is carefully selected and responsibly sourced. Designed with both pet professionals and devoted pet owners in mind, our products deliver a luxurious experience without the premium price tag.
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Our formulations aren’t just kind to pets—they’re gentle on human skin too. Safe enough to be used straight from the bottle, yet powerful when diluted, they provide a superior, conscious clean. Expertly made—Naturally Gentle.
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Sustainability is a core commitment—our products come in recycled bottles, and we proudly source our ingredients from within the UK. By choosing Wiggle Waggle Woof and Golden Stirrup, you’re not just investing in premium pet care, but supporting ethical practices that prioritize health, quality, and the planet.
Join us in creating a cleaner, healthier world—one wash at a time.
For Humans
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Kind to Hands & Skin: Designed with the user in mind, your shampoos won’t cause dryness or irritation—perfect for frequent handling by groomers and pet owners.
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Versatile Use: Can be used straight from the bottle for convenience or diluted for a gentler yet equally effective wash.
For the Planet
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Eco-Friendly Packaging: Made with recycled bottles to minimize environmental impact.
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Locally & Sustainably Sourced: Ingredients come from within the UK, supporting ethical sourcing and reducing carbon footprint.
For Professionals & Owners
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High-Quality at an Affordable Price: A luxurious product without the hefty price tag, making it accessible to professionals and everyday pet owners alike.
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Regulation-Compliant & Transparent: Fully meets pet industry regulations, ensuring trust and safety with every use.
Our shampoos provide a superior, conscious clean while balancing quality, affordability, and sustainability—a winning combination.
Skin Health & Comfort
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Soothes Sensitive Skin: Natural ingredients help reduce irritation and dryness, making your products ideal for pets prone to allergies or skin conditions.
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Maintains Natural Oils: Unlike harsh cleansers, your formulas preserve the skin’s natural protective oils, keeping coats soft and hydrated.
Coat Care & Appearance
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Deep Cleansing Without Stripping: Removes dirt, odours, and excess oils while keeping the fur nourished, leading to a healthy shine.
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Reduces Matting & Tangling: Helps detangle long fur, making grooming easier while enhancing coat texture.
Safety & Comfort
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pH-Balanced for Pets: Specially formulated to match the natural pH of dogs' and horses' skin, preventing irritation and discomfort.
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Non-Toxic & Gentle: Free from harmful chemicals, ensuring safety for frequent use, even on puppies or older pets with sensitive skin.
Versatility & Ease of Use
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Effective Yet Flexible: Works well straight from the bottle or diluted for a milder clean, adapting to different grooming needs.
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Suitable for Professional & Home Grooming: Designed for groomers needing reliable results and pet owners seeking effortless care.
Let’s Work Together
Get in touch so we can start working together.